Insights for Marketing Management
Friday, February 18, 2011
Doritos ad
<a href="http://msn.foxsports.com/video?vid=92bf7e1a-0ed9-4305-97b5-8ab0b40faf2f" target="_new" title="">Doritos: Healing chips</a>
Super Bowl 2011 ad for Jetta
<a href="http://msn.foxsports.com/video?vid=9f4c2bed-868f-4309-8f18-a9fdadf772f0" target="_new" title="">Volkswagen Passat: Young Vader</a>
Monday, December 6, 2010
The importance of mass customization
Creating value for consumers, creating authentic experiences:
Importance of segmentation
Thursday, September 16, 2010
Online Advertising: Brands Looking to Score Buzz Online? Just Add Bacon - CNBC
Online Advertising: Brands Looking to Score Buzz Online? Just Add Bacon - CNBC
Monday, September 13, 2010
study guide
Tuesday, July 13, 2010
Paying attention
http://www.youtube.com/watch?v=IGQmdoK_ZfY&feature=player_embedded
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Regina Pefanis Schlee
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